Boost Clicks 22% by Integrating Display in Your Search Plan
Tuesday, September 2, 2008 11:00 AM - 12:00 PM PDT
Webinar Registration
Studies show that an integrated display and search advertising campaign can boost your overall search click through rates by 22%. Display advertising provides graphics, motion, and images that can illustrate your product, service, or brand in a more impactful way than standard search capabilities. Online display (banners) also offer lower CPC and have significantly more scale though conversions are generally lower than paid search. Lately however due to advanced targeting and auction based ad networks, many advertisers are reaching their CPA goals with display in addition to enjoying the powerful branding, awareness and traffic that can be generated. No longer just for the big brands, advancements in technology have pulled online display within reach of advertisers of all sizes. Please join us September 2nd for a webinar presentation and discussion on this topic.
CLICK HERE to register
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